Viral Spray Foam Success & Business Growth | Michael Clark Ep. 26
From viral video success to building a thriving spray foam business, Michael Clark shares his journey, lessons, and growth strategies on Foam to Fortune.
Discover how social media, sales strategies, and mindset shifts can transform your business and open new opportunities in the spray foam industry.
In This Episode You’ll Learn:
How Michael Clark’s viral video kickstarted his business growth?
The role of social media in building trust, branding, and sales Overcoming early challenges in spray foam contracting Sales strategies, pricing, and connecting with customers authentically Leadership, delegation, and building a motivated team Work-life balance, personal freedom, and future growth plans Insights on regulation, certification, and industry standards.
Guest Info: Michael Clark
Entrepreneur, viral video creator, and spray foam business owner
Links:
- clarksprayfoam.com
- Instagram: Clark Spray Foam
- Instagram: clarkstar_atlnuker
Sponsors: FoamBid.co
- The contractor bidding marketplace for spray foam jobs. Spray Foam Genius Marketing
- Helping contractors grow through digital marketing strategies.
- Learn more at: https://www.FoamBid.co
- https://www.SprayFoamGeniusMarketing.com
- Subscribe for more spray foam business growth content: / @foamtofortune
Episode timeline:
- 00:00 Introduction to the Podcast and Guest
- 00:00 Michael Clark’s Background and Viral Video Success
- 00:00 Creating Engaging Social Media Content
- 00:00 Business Growth and Opportunities from Social Media
- 00:00 Michael’s Entry into Spray Foam Industry
- 00:00 Burning the Boats: Commitment to Success
- 00:00 Challenges of Early Spray Foam Work
- 00:00 Podcast Studio Arrival and Casual Conversation
- 00:00 Failures and Mindset in Business Growth
- 00:00 Michael’s Upbringing and Mindset Development
- 00:00 Faith, Gratitude, and Helping Others
- 00:00 Business Growth, Customer Trust, and Sales Approach
- 00:00 Sales Strategy and Personal Branding
- 00:00 Michael’s Sales Experience and Customer Connection
- 00:00 Human Connection in Sales vs. Traditional Selling
- 00:00 Pricing Strategy and Follow-up Process
- 00:00 Use of CRM and Memory in Managing Sales
- 00:00 Mistakes, Learning, and Managing Employees
- 00:00 Handling Employee Errors and Insurance
- 00:00 Process Improvement and Employee Value
- 00:00 Impact of Business on Employees’ Lives
- 00:00 Diversity and Hard Work in the Team
- 00:00 Delegation, Growth, and Renewed Energy
- 00:00 Work-Life Balance and Personal Fulfillment
- 00:00 Freedom and Experiences Enabled by Success
- 00:00 Family and Future Plans
- 00:00 Social Media and Marketing Approach
- 00:00 Creativity and Breaking the Box in Business
- 00:00 Authenticity and Overcoming Fear of Judgment
- 00:00 Marketing Boldness and Public Interaction
- 00:00 Viral Video Ideas and Personal Branding with Cowboy Hat
- 00:00 Custom Cowboy Hat Story and New Media Look
- 00:00 Origin of Clark Star ATL Nuker Brand
- 00:00 Closing Remarks and Podcast Wrap-up
- 00:00 Discussion on Regulation in Spray Foam Industry
- 00:00 Benefits and Challenges of Regulation
- 00:00 Value-Driven Business vs. Competition
- 00:00 Certification and Industry Standards
- 00:00 Final Thoughts on Business Growth and Future Plans
Hear inspiring stories, expert tips, and insider strategies from spray foam contractors who built thriving businesses from the ground up. Learn, grow, and take your spray foam game to the next level with every episode.