Sales Mastery for Contractors w/ Leonel Sanchez | Foam To Fortune #31
Welcome to Foam To Fortune — Episode #31!
This week, we sit down with Leonel Sanchez, the driving force behind Opulence Sales Agency, to break down how contractors can master sales systems, lead generation, and team scaling to boost revenue across the spray foam and home services industries.
From powerful cold-calling techniques to B2B client strategies and mindset for growth, Leonel shares how Opulence helps service businesses build profitable sales pipelines — whether you’re running crews, closing insulation jobs, or scaling a multi-state operation.
Connect with Leonel Sanchez
- Website: https://www.opulencemanagement.co/
- Instagram: @opulencesalesagency
- Email: [email protected]
Sponsored By
Spray Foam Genius Marketing — the all-in-one growth engine for spray foam contractors.
- Email: foamtofortune.com
- Instagram: @foamtofortune
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Episode timeline:
- 00:00 Host welcome and guest introduction
- 00:00 What is Opulence Sales Agency?
- 00:00 B2B focus and lead-generation system
- 00:00 Cold-calling, scripting, and objection handling
- 00:00 Field visits and sponsor message
- 00:00 Persistence and sales success stories
- 00:00 Scaling, valuation, and corporate sales lessons
- 00:00 Hiring a sales team and selling hours model
- 00:00 Pricing, engagement models, remote vs local work
- 00:00 Leonel’s mindset, habits, and personal development
- 00:00 Final thoughts, contact info, and outro
Hear inspiring stories, expert tips, and insider strategies from spray foam contractors who built thriving businesses from the ground up. Learn, grow, and take your spray foam game to the next level with every episode.