How Candace Lord Dominates in a Male-Driven Spray Foam Industry | Ep. 25
Welcome to Foam To Fortune – the podcast where spray foam contractors and business leaders share their stories, strategies, and insights to help you build a stronger business and better life.
In Episode 25, we sit down with Candace Lord, powerhouse leader at The Green Cocoon Spray Foam. She’s carved her own path in one of construction’s toughest male-dominated industries, proving that mindset, resilience, and heart can transform business and life.
Candace dives deep into her journey — from starting in sales to leading operations, building trust with customers, and advocating for higher industry standards. Beyond business, she shares how meditation, breathwork, and gratitude keep her grounded while running a successful company.
Breaking barriers as a woman in spray foam Turning sales into a superpower “Hippy-dippy” mindset tools: meditation, breathwork & gratitude Surviving cancer & transforming adversity into strength The importance of professionalism, licensing & regulation Why educating customers builds trust and industry pride
- Website: thegreencocoon.com
- Instagram: @thegreencocoonsprayfoam
- Facebook: The Green Cocoon
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What did you think of Candace’s story? Drop your thoughts in the comments — we love hearing from you!
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Episode timeline:
- 00:00 Intro to Foam To Fortune + Guest Intro
- 00:00 Candace Lord’s Background & Entry into Spray Foam
- 00:00 Early Roles & Learning the Business
- 00:00 Transition to Sales & Developing Skills
- 00:00 Running The Green Cocoon Today
- 00:00 Thriving in a Male-Dominated Industry
- 00:00 Sales Techniques & Building Trust
- 00:00 Mindset, Meditation & Stress Management
- 00:00 Emotional Intelligence & Leadership
- 00:00 Breathwork, Wim Hof & Team Culture
- 00:00 Gratitude & Positive Culture in Business
- 00:00 Surviving Cancer & Life Transformation
- 00:00 Perseverance, Reading & Self-Improvement
- 00:00 Sales as a Superpower + Tips for Success
- 00:00 Educating Customers & Industry Challenges
- 00:00 Handling Objections & Explaining Technical Details
- 00:00 Failures, Lessons & Leadership Growth
- 00:00 The Bidding Process, Communication & Mistakes
- 00:00 Industry Regulation & Licensing Advocacy
- 00:00 Certification, Training & Customer Education
- 00:00 Accountability, Cheap Foam & Pricing Transparency
- 00:00 Benefits of Regulation & Closing Remarks
Hear inspiring stories, expert tips, and insider strategies from spray foam contractors who built thriving businesses from the ground up. Learn, grow, and take your spray foam game to the next level with every episode.