From Montana to Momentum: Donny Morton’s Spray Foam Success Story | Ep 30
Welcome to Foam To Fortune!
The podcast where spray foam contractors and insulation pros learn how to build real, profitable businesses from the best in the industry.
Episode 30 features Donny Morton, founder of Bulletproof Insulation in Montana — a true example of grit, craftsmanship, and business discipline in the spray foam world. From running remote jobs across Montana’s rugged terrain to building a team culture rooted in precision and integrity, Donny shares what it really takes to build a bulletproof business in today’s competitive market.
In this episode, you’ll discover:
- How Donny built Bulletproof Insulation into one of Montana’s most trusted spray foam brands
- The operational challenges and logistics of working remote projects
- Leadership lessons from scaling crews and building SOPs that last
- Recruiting and retaining top talent in small-town markets
- How community reputation and consistency drive long-term success
Whether you’re a solo operator or scaling a multi-rig team, this episode is packed with real-world insights, business systems, and mindset strategies that’ll help you insulate your business from burnout and build lasting success.
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Connect with Donny Morton
- Website: bulletproofinsulation.com
- Instagram: @bulletproofinsulation
- Facebook: Bulletproof Insulation
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Episode timeline:
- 00:00 Host welcome and guest introduction
- 00:00 Donny’s early life and path into spray foam
- 00:00 Early rig setup challenges and learning resources
- 00:00 How farm/ranch skills translated to running a rig
- 00:00 Operational realities of working in remote Montana
- 00:00 Scenery, stories and TV-show references from Montana jobs
- 00:00 Growth pains: scaling crews, SOPs, and burnout
- 00:00 Hiring challenges, training and retention
- 00:00 Recruiting, Montana lifestyle perks, and year-round work
- 00:00 Small-town business culture and reputation
- 00:00 Trusting instincts after a difficult contract
- 00:00 Major remote project: the roping arena
- 00:00 Large-job logistics, rhythm and the spray-foam dance
- 00:00 Contamination issues and industry community support
- 00:00 Donny’s weight-loss journey and recovery
- 00:00 On-site safety, first aid and EMS parallels
- 00:00 Industry regulation, licensing and continuing education
- 00:00 Manufacturers, distributors and responsibility for licensure
- 00:00 Episode wrap-up and contact info
Hear inspiring stories, expert tips, and insider strategies from spray foam contractors who built thriving businesses from the ground up. Learn, grow, and take your spray foam game to the next level with every episode.